Elevating the acronym to help independent artists get their record out.

Introducing a new brand for G.Y.R.O., Australia’s leading independent digital music distribution and artist services company. We embraced their acronym and turned it all the way up, reviving their empowering call to action and reflecting how artists REALLY talk — from G.O.A.T. to A.O.T.Y. to G.Y.R.O. This attitude sits at the heart of a confident, punctuated and endlessly flexible identity system. Made for the artist first. Always.⁠